Hand reaching for colorful Who Gives A Crap products on a shelf.

How we stack up

We want you to know exactly what you’re getting into with us (and feel great about all the good you’re doing with our eco toilet paper).

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	Who Gives A Crap	PlantPaper	Charmin	Reel Paper	Quilted Northern	Save Trees (formerly Cloud Paper)	Cottonelle	Lovely Poopoo	Angel Soft	Seek Bamboo	Kirkland
Cost per 100 sheets*	$0.42(Made from bamboo)	$0.86**(Made from bamboo)	$0.72(Made from trees)	$0.58(Made from bamboo)	$0.44(Made from trees)	$0.46(Made from bamboo)	$0.48(Made from trees)	$0.47(Made from bamboo)	$0.29(Made from trees)	$0.63	$0.22(Made from trees)
Carbon neutral shipping
NRDC Rating	A	B+	F	B	F	B	F	No info	F	No info	F
B Corp™ Certified for Environmental Impact
50% profits donated	$12M+ raised to help build toilets and provide clean water	No info	No info		No info		No info	Unspecified monthly donation	No info
100% money back guarantee			No info		No info		No info		No info
Free shipping	On most orders $25+	Only for subscriptions	No info	Yes	No info	Yes	No info	Yes	No info	Yes	Yes

*based on a box of 48 rolls, prices as of May 2025**96 box referenced

More good news – get $15 off your first subscription order!

Person at front door with a delivery of a box of Who Gives A Crap toilet paper.

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Why you should roll with us

50% of profits donated

Helps reduce deforestation

FSC Certified

Soft and strong

$12 million raised to date

We donate 50% of profits to clean water and sanitation non-profits around the globe. So every time you use our products, you're helping the billions of people in need gain access to these life-saving services.

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Two girls smiling at each other holding hands

Photo by Splash (Shivam Pandey)

Frequently asked questions

Is this TP expensive?

When it comes to price, we think our rolls are a pretty sweet deal. Most TP brands measure by cost per roll (not per sheet), so they can make single-length rolls with fewer sheets. But because we make double-length rolls (at least 370 sheets), our toilet paper may seem a bit more expensive. In reality, we’re about on par (if not more affordable) than TP you’d find at a supermarket.

What’s the difference between bamboo and recycled rolls?

Our bamboo toilet paper is the strongest TP we make. The rolls are most similar to supermarket TP, just made with bamboo. While all our products help reduce deforestation, our 100% recycled toilet paper is our eco-friendliest. If you’re not so sure about switching, remember we offer a 100% money back guarantee!

Why wrap the rolls individually?

Long story short, we have to wrap our rolls in something to keep them moisture-free and hygienic. We could wrap 6 rolls together (that’s the limit), but we’d need to use a much thicker paper. The net paper used (by weight) to wrap a 6 pack in heavy duty paper vs. six individual rolls in the thin tissue paper we use is effectively the same. It’s either this or plastic — and we hate plastic

Where do we source the bamboo?

We source from farmers who plant bamboo on the borders of their small family farms. It helps supplement their income and unlike industrial agriculture, it also means no vast areas of land are cleared.

Wait, are you recycling used toilet paper?

We understand why you might think this, but the answer is no — we use post consumer waste paper! Ok, we hear it now too. We use recycled office paper, not used toilet paper, to make our TP. Get your head out of the sewer! Our recycled materials are sourced locally to our production facilities from schools and office buildings. It consists primarily of old office supplies like letterheads, memos and maybe even a love letter or two. We take recycled paper waste and turn it into TP gold.

Get your bum on board

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