We invest a lot (like 50% a lot) in helping to make a difference while making the most eco-friendly products we can. Yeah, we’re proud (and our mums are too).
Our why
It’s a dangerous reality that impacts everything from health and safety to education and the environment. Still, we are confident that this is a problem we can solve if we work together.
Without proper sanitation systems like toilets, waste ends up in the water communities use for drinking, cleaning and bathing. Using contaminated water can lead to all kinds of infections and diseases – many of which can be fatal. But it’s totally preventable! Access to clean water and a toilet could save 1.4 million lives per year. You can be a part of that.
Photo by Water For People
Untreated waste is a huge contributor to methane gas emissions, one of the most potent greenhouse gasses. In fact, untreated waste accounts for a whopping 5% of methane emissions caused by humans. Treating waste properly can have a huge impact – on our air and out water (fishies and merpeople thank you).
Photo by Water For People
Women, girls and people with disabilities are most likely to get sick, most likely to find themselves in dangerous situations and most likely to have their work or education disrupted by a lack of water and toilets. For example, around the globe, women spend an average of 200 million hours walking to collect water. Think of how much they could do with all that time. (Or not do! They deserve a nap.)
Photo by Splash (Mekbib Tadesse)
Our mission as a business is to ensure everyone in the world has access to clean water and a toilet
We can't do it alone
By working with incredible non-profits, we’ve helped impact the lives of people all over the world. In 2023 alone, our partners have been able to give 575,082 people worldwide access to improved WASH services. Here are a few of the organisations we’ve worked with over the years.
Video: Fresh Life (previously Sanergy)
Fresh Life provides eco-friendly, waterless toilets to communities in densely populated, urban settlements in Kenya. They work with the residents and other partners to ensure safe waste removal and treatment. Then they convert the waste into useful products like organic fertiliser and biofuel!
Photo by WaterAid
We're proud to support WaterAid's work all over the world. They tackle the sanitation crisis through practical solutions, advocacy, education and systemic change.
Meet Octavia of Liquica, Timor-Leste
Before toilets were installed in Octavia's school, getting her period meant missing class to travel home and change her sanitary pad. You see, toilets are not just convenient. They're tools for accessible and equitable education. Amazing!
Read more on WaterAid
Photo by Water For People
Known for its "Everyone Forever" model, Water For People partners with a district lacking clean water and sanitation, and does not leave until every household, health clinic and school is able to access these services sustainably and forever.
Meet Aisha of the Kamwenge District, Uganda
After Water For People helped install a water access point, Aisha's community nominated her to lead making sure the well stays up and running. She's a leader and a fierce clean water advocate.
Read more on Water For PeopleWant to learn more about how we choose our partners?
When Mama Earth's not happy, no one is. That's why we're committed to constantly evolving towards greater environmental sustainability in the full lifecycle of our product (and business!).
Farts are funny. Greenhouse gasses? Not so much. That is why we're working with our supply chain partners to choose renewable energy, enlisting the use of electric vehicles for delivery and partnering with Pachama to ensure our shipping is carbon neutral.
We convinced our landlord to install solar panels. Obviously, we had them spell out "CRAP."
We did a full life cycle analysis of our products so we know where we should focus to significantly reduce our greenhouse gas emissions. Spoiler, it's not where you might think.
We were thrilled to announce carbon neutral shipping a few years back. Here's a look at the process to get there.
Every day, 1 million trees are cut down to make traditional toilet paper. 1 million of our planet's most precious resources are flushed down the toilet daily. It's crap! That's why our products are made from recycled fibres or FSC certified bamboo - never virgin trees.
We love trees so much that we've made it official with a document outlining our promise to nurture and protect the world's forests.
A lot of things. Learn more about this magic grass here.
No, it's not used loo roll. That'd be disgusting. But it is a super sustainable way to use the bathroom.
We want to make sure our products work for our customers, but they also have to work for Mama Earth. That's why it's important to us to use recycled materials in our products as well as ensuring all of our packaging can be easily recycled.
Depends what you're looking for! No matter what, our rolls are wayyyy better than wiping with virgin trees.
Wait wait, there’s more
We don’t do it for the recognition, but who doesn’t love a gold star?
We’re internationally recognised for reaching the highest standards of environmental and social impact.
We are proud to be FSC certified for our dedication to ensuring responsible management of our planet’s forests.
Grandpa Seymour is very particular about his toilet paper and thinks ours is “nice!” His granddaughter works here. He likes fart jokes.
